The business around your work
Do the work. Foundry handles the business around it.
Your customers, jobs, and next steps stay together. See what needs you and what is ready to move forward.
The core is free, forever. No card, no trial clock.
Business home
One next step needs you.
Prepared for your review
Review today’s plan.
The calendar, open tasks, and customer context are together before anything moves.
Open the reviewToday’s work
Calendar and tasks
Company context
Feed and customer records
Foundry Fit
Track your weight, fasting, and nutrition. Coached, in one place.
A personal tracking and coaching tool for your weight, fasting, and nutrition, with an AI coach that has your real numbers in front of it. Start it on its own, or use it as one of the tools inside your Foundry business.
- Weight tracking with goals, a running streak, and a weight-trend chart
- Fasting protocols (16:8, 18:6, 20:4, OMAD, or your own custom window) with a live countdown
- Daily macros: calories, protein, fat, and carbs
- An AI coach docked beside every screen, with a fixed response for anything urgent or medical
Why it feels this hard
You are doing two jobs. Only one of them pays.
You run the business all day. Then you sit down at night and do the part that keeps it running: the invoices, the follow-ups, the numbers. Nobody hired you for that second job, and it is the one taking your evenings. Every tool that does not talk to the next one adds a little more of it, and there is only ever one person doing it.
Nothing dramatic happens. You just stay this busy. Next year looks like this year, because the business can only get as big as the hours you personally have.
Just learn it yourself.
A weekend of setup and you will be fine.
You give it a weekend, and then the one after that. It quietly becomes another job you did not ask for, and it never actually finishes.
Just hire someone.
Bring in an ops person, or a developer, and let them own it.
Now there is a salary going out, and you are still the one who knows how it all fits together. You did not buy your time back.
It was never your failure.
Your CRM is not broken. It is missing the tools that help you grow.
What changes
One place for the whole business. So you stop doing it twice.
You do the job. Foundry keeps the record: the customer, the estimate, the invoice, the follow-up, all on the same job. Nothing to re-type, and nothing to piece back together on Sunday.
Here is what it costs you, said plainly, as the things Foundry will never do to you.
The core is free, forever.
Not a trial. Not a teaser that degrades until you upgrade. The free core is the product, and it stays the product.
Export is a right, not a tier.
Your data is yours to take with you, whenever you want it. It is never a paid feature and never a reason to stay.
One price for every business.
No markups, no negotiation games, no special rate for whoever pushes hardest. The price is the price.
Add what you want. Hide what you do not.
Foundry is modular. What your trade never needs is simply not there: not greyed out, not sold to you later.
Keep what already works.
Foundry does not require ripping anything out. Bring the tools your business already runs on.
I built Roof Gauge for roofers, EpoxyAI for surface installers, and FloorZap for floor installers. The software tax is not something I read about. It is a bill I paid.
Your turn
What do you do?
Pick the one that is closest. The rest of this page starts talking about your work instead of about work in general.
I fix roofs.
Storms, crews, supplements, and the write-up that waits until dark.
This oneI run a home-services business.
HVAC, plumbing, pest, tint, contracting, auto, med-spa.
This oneI do mortgages.
Files, conditions, and the past clients you meant to call.
This oneI sell real estate.
Leads, transactions, and the clients you close and lose touch with.
This one
I install floors or surfaces.
Quotes from the truck, before-and-afters, deposits, a schedule in your head.
This oneI run a shop.
Stock, regulars, reorders, and everything only you know.
This oneI feed people.
Service, rosters, suppliers, and the call only you can take.
This one
Not one of these? Tell us what you do. The story is the same. We just have not written yours in your words yet.
Step one
Start with everything. Pay for none of it.
Start free. The whole back office of the business, at no cost, with no card and nothing to cancel.
12 tools, and none of them expire. This is not a trial and it does not quietly get worse until you upgrade.
Switch one off. It does not grey out. It leaves.
Your workspace
- Canvassing
- Checklists
- Financial Health Rating
- CRM
- E-signature
- Forms
- Estimates
- Pulse
- Booking
- Invoices
- Jobs and work orders
- Office
Wondering where the catch is. Here is the whole answer.
Step two
Then it becomes your business.
Then shape it to what you actually do. Add what you use, hide what you never will, and keep the tools that already work.
And it starts reading the business back to you.
The Financial Health Rating is built from your own banking data, once you connect it and ask for it. Here is what it reads. The number below is a sample and it is not a reading of anybody.
Sample
This is a sample, not a reading of anybody. Yours is built from your own banking data, inside your account, once you connect it and ask for it.
What it reads
Whether money moving through the business looks steady over time, or arrives in a way that is hard to plan around.
Which direction the business has been heading recently, read across many months rather than one good one.
How long there is a record for. A longer history is simply more to read, which is different from being better.
How much comes in and how regularly, taken from the business's own banking data rather than from anything self-reported.
Where it can go, if you send it
Nothing leaves your account unless you send it. Fit is not approval: each company decides on its own, under its own guidelines. Foundry makes no decisions.
Companies that lend to businesses see what you chose to share, and decide for themselves. Being a fit is not approval.
What it costs you to take a card is a real number, and it is one of the few you can actually change.
A lane we are building, so that where the business banks is a choice made with the same information as everything else.
When a customer disputes a payment, the answer is a deadline and a pile of evidence. That is work, and it is work somebody can do with you.
Another lane we are building. The same posture: your information moves only if you send it, and nobody here decides anything.
This rating does not constitute a credit score. It is Foundry's depiction, derived from many transactions and data points, of where we think you may fall — nothing is guaranteed. The funding, processing, insurance, and banking companies in the network are not advised to use this rating as their decision; each makes its own decision under its own underwriting guidelines. Foundry is a third-party company that helps educate merchants and route their authorized information — Foundry makes no decisions and is not a consumer reporting agency.
You can walk out with all of it.
Everything you put in and everything the system works out is yours to take, in a form you can actually open, whenever you want it. It is not a paid feature and it is not a retention lever. A business you cannot leave is not a business you own.
Everything there is, and what state it is in.
Including the things we have not finished. A catalog that only showed you the finished half would be describing a bigger product than the one you would actually get.
In every account
Yours the day you start, at no cost, whether or not you ever add anything else.
- Included
Walk a territory, log every door, and keep the route you took.
- Included
The steps a job takes, written down once and followed every time.
- Included
A read on the business, built from your own data.
- Included
Every customer, every conversation, and what happens next.
- Included
Send a document and get it signed without leaving the job.
- Included
Ask for what you need once, and get it back in the right place.
- Included
Price the work, send it over, and turn a yes into a job.
- Included
What moved in the business today, in one place.
- Included
Let a customer pick a time that lands on your calendar.
- Included
Bill for the work and get paid, on the same record.
- Included
The work itself: who has it, where it is, and how far along.
- Included
The room is yours. The AI work you run inside it bills as usage.
Add when you want it
Live now. These bill only when you actually use them.
- Available
Measure a roof from aerial imagery, mark damage, add photos, score the job, and export a branded PDF report.
- Available
Show customers the finished result before they buy. AI rendering is rolling out now.
- Available
Track your weight, fasting, and nutrition, with an AI coach who has your numbers in front of it.
Being built
Not here yet. It says so, because a badge is the only honest place to put that.
- Coming
Send tracked postcards to a prospect, a street, or a storm, printed on your brand. Rolling out.
- Coming
AI that writes your posts in your voice and keeps your brand consistent everywhere.
- Coming
A private assistant that remembers your business and helps you run it.
- Coming
One command runs any tool; a chat widget answers your customers.
- Coming
Build, send, and track email from inside Foundry.
- Coming
Foundry helps you cancel the recurring charges it finds.
- Coming
Push your Foundry data out to the CRM you already use.
Step three, and we are still building it
Then the work stops waiting on you.
Then hand it the work. The follow-up goes out, the job moves to its next stage, and what happened is already written down when you go looking for it.
That is what we are building Foundry to be.
Operational work just happens, with an audit trail and undo. Money and the first message to a customer are confirmed by a human, forever.
One person does what used to take a team.
The job moves
The work reaches the next stage because the thing before it finished, not because somebody remembered to drag it there.
The follow-up goes out
The customer who has not replied hears from you again. You are not the one holding the list of who that is.
The record is already written
What happened, when, and what it touched. So the question "what did we do about that" has an answer somebody else can read.
You confirm the two that matter
Anything that spends money, and the first thing a customer ever hears from you, stops and waits for a person. That does not get earned away later.
You can talk to one before it is yours.
Watch a simulated morning at a sample business. Work arrives, drafts are written and held, and the owner reads a draft, changes a line, and sends it inside the simulation. You can talk with the sample employee about what is happening while the morning plays. The business and its data are samples. Nothing real sits behind them. The setup values are used only for this run and never saved. Anonymous usage events with no words, names, or transcript are kept unless your browser opts out, and live turns increment a daily counter.
This is a simulated day at a sample business, with sample data. The setup values are used only for this run and never saved. Anonymous usage events with no words, names, or transcript are kept unless your browser opts out, and live turns increment a daily counter.
Your sample morning
Choose how the morning starts.
Watch a simulated morning at a sample business. Work arrives, drafts are written and held, and the owner reads, changes, and sends.
Ready-made path
Show me the demo
Start with Marisol Reyes, Marigold Roofing, and Dana. You can change the setup after the day begins.
Built for one job
Some jobs got their own version.
Same system underneath, speaking the way one particular kind of work actually speaks. Each one shows what it does today and what we are still building, separately, so you never have to guess which is which.
What this actually gets you
More work stops meaning more nights.
The jobs went up and your evenings came back. You took on more without hiring for it, without learning a system you never wanted to learn, and without turning into the person who runs the software.
One person does what used to take a team.
Do the work. Foundry handles the business around it.
The core is free, forever. No card, no trial clock.